Line Marking Australia High-Performance Business Website with Headless CMS
Designed and developed a conversion-focused business website for Australia's trusted line marking company, combining Next.js 16 server rendering, Sanity CMS for content control, and SEO-first architecture to drive fixed-price quote requests from facility managers and property operators nationwide.
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A lead-generation website built to convert facility managers into quote requests
Line Marking Australia is one of Australia's most established line marking contractors, with over 5,000 projects completed since 2009 across carparks, warehouses, roads, schools, and airports. They needed a website that matched the authority they'd built on the ground — fast, professional, and engineered to convert visitors into fixed-price quote requests.
The previous site didn't reflect the company's scale: shallow service pages, minimal location targeting, and developer-dependent updates. We were engaged to build a CMS-driven website that ranks for high-intent local searches across all Australian states, showcases 15+ years of project evidence, and makes requesting a quote — with site plan uploads — effortless.
An outdated web presence limiting visibility and lead generation for a national operator
Despite completing thousands of projects, the company's online presence didn't capture the trust signals, geographic reach, or service depth needed to compete for high-value commercial contracts found through search.
- Weak local search visibilityNo dedicated city or state pages meant missing rankings for queries like 'carpark line marking Melbourne' — exactly what facility managers search.
- Content locked behind developersEvery text change required a developer and redeploy, leaving content stale and behind recent work.
- No structured conversion pathNo site plan upload, service/state selection, or structured form giving the sales team enough context to return a quote within 48 hours.
- Missing trust and compliance signals$20M insurance, VicRoads approval, and AS/NZS compliance weren't surfaced; testimonials and project evidence were absent or buried.
Next.js 16 + Sanity CMS architecture built for local SEO and lead conversion
We built the new Line Marking Australia website as a server-rendered Next.js 16 application with React 19, Tailwind CSS 4, and Sanity CMS as the headless content backend. The architecture gives the marketing team full control over pages, blog posts, case studies, and project content — while the frontend delivers sub-second page loads, structured SEO markup, and a conversion-optimised quote request flow.
Every page was designed around two goals: ranking for location + service keyword combinations across Australia, and converting visitors through a frictionless quote form with file upload — backed by real project evidence, compliance credentials, and clear calls-to-action.
Headless CMS with Sanity Studio
Sanity CMS powers all dynamic content — services, blog posts, case studies, and project entries. The studio runs independently at its own URL, giving the team a visual editing experience with live preview, image CDN delivery, and zero-downtime publishing without touching code.
Multi-Location SEO Architecture
Dedicated pages for 8 major Australian cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Canberra, Darwin) with dynamic slug routing. Each location page targets geo-specific search queries and surfaces locally relevant project evidence and testimonials.
Conversion-Optimised Quote Flow
A structured quote form with service type selection, state targeting, and site plan/photo upload (PDF, JPG, PNG, DWG up to 10MB). This gives the estimating team enough context to return a fixed-price quote within 48 hours — the company's core sales promise.
Structured delivery for a national service business website
Discovery & Content Strategy
Mapped the full service catalog and target cities, defined the content architecture for service, location, blog, and case study pages, and set SEO keyword targets per page type.
Design & Component System
Designed the Tailwind CSS 4 system — hero quote forms, trust bars, service cards, testimonial carousels, project grids — as reusable, typed React 19 components.
Next.js Frontend & Dynamic Routing
Built the Next.js 16 application with server-side rendering, dynamic [slug] routing for CMS pages, next/image optimisation, and the Sanity data layer.
Sanity CMS Studio & Content Modelling
Configured Sanity Studio with custom schemas for services, blog, projects, and page content, so the marketing team publishes independently.
SEO, Performance & Deployment
Structured metadata, canonical URLs, and sitemaps; performance-tuned delivery; deployed the frontend to Vercel and the Studio to Sanity's hosted infrastructure.
A fast, CMS-driven business website engineered for search visibility and quote conversion
The new site gives Line Marking Australia a digital presence that matches their on-the-ground authority — with full content control and a clear path from search result to quote request.
Modern headless CMS architecture for service businesses
- Next.js 16
- React 19
- TypeScript 5
- Tailwind CSS 4
- PostCSS
- Sanity CMS 4.15
- Sanity Studio
- GROQ Queries
- Image CDN
- Structured Content
- next-sanity
- @sanity/image-url
- Dynamic Routing
- Babel React Compiler
- ESLint
- Vercel Hosting
- Sanity Hosted Studio
“The new website finally reflects the scale of work we've done across Australia. The team can update content, add projects, and publish blog posts without waiting on developers — and the quote requests started coming in immediately.”